About Christa Thomas

My Background

My journey towards developing a passion for content marketing began when I moved to Rome, Italy, after college and worked as a tour guide in the Roman Forum. With a passion for words and history, I shadowed a brilliant tour guide from South Africa named Grant as he gave an exemplary tour of the Roman Forum every morning between 7am and 9am. 

I bought books and scribbled notes for about 2 weeks until I scripted and started leading my own original one-hour walking tour of the historic site for English speakers.  After I returned to the states and found a place to live in the confines of Philadelphia, I spent the next four years teaching English as a Second Language (ESL) for various educational institutions.

ESL and English Studies

I reveled in the opportunity to bring my international teaching and sociological experiences home and instruct various classrooms of non-native multi-level ESL learners. I was thrilled to aid in improving their English understanding and communicating abilities for their business, social, academic, and personal language goals — and looked to build upon those contributions. 

One of my most thrilling experiences to date was when I found out that I was selected to fulfill a very coveted position as an intern at Educational Testing Service (ETS) writing test items for the TOEIC (Test of English for International Communication). I also went on to have the privilege of working side-by-side with renowned physician Dr. Albert J. Stunkard as his editorial assistant while I worked my way through graduate school and then graduated with my Master of Arts in English from Arcadia University in 2010.

Web Content Writing and Digital Marketing

As they say, I actually “fell into” digital marketing after these former years focused on traditional writing and editorial work. I never thought what was initially conceived to be a very temporary position as a web content editor would lead to eight years working in various digital content marketing positions at a top 50 global asset management firm based in Philadelphia. 

At the time of my resignation, I was responsible for end-to-end management of multi-faceted campaigns that largely focused on digital content strategy, user experience, and multi-channel content marketing tactics across search, social, emails, and third-party paid media plans. The experiences I amassed in the corporate world helped me realize what I wanted my long-term career to look like — and what was important to me personally and professionally.

Content by Christa (Est. 2018)

After years of interspersing freelance copywriting work throughout my academic and professional endeavors, I knew the time had come to pursue my passion for creating content and marketing campaigns — on my own terms — full-time. In 2018, I founded Content by Christa, and have since proudly served an array of unique clients across industries by helping them identify and achieve their content and marketing objectives.