What is the difference between inbound and outbound marketing?

Outbound marketing is a traditional marketing methodology that employs tactics such as advertisements on tv, radio, and print; cold calling; and tradeshows. In our modern world, we have advanced inbound marketing strategies that connect potential customers to businesses via digital content such as social media posts and blog content. While outbound marketing can often consume important resources like time and energy while producing few qualified leads, inbound marketing has been shown to yield a higher return-on-investment using fewer resources.

What are examples of inbound content marketing?

Search Engine Optimization (SEO) and Pay-Per-Click (PPC)

Content by Christa serves global and local clients in Philadelphia with SEO, PPC, and search engine marketing services. Optimized website content improves both organic and PPC traffic, which work together over time to improve search engine rankings and help outrank the competition.

Social Media Marketing

Delivering content to potential leads using social media is a key component of an effective inbound marketing strategy. When businesses focus their resources on meaningful content creation for use across social media outlets, they can build their brand and online audience based on mutual interest and benefit.

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